Our mission
Being the innovative, creative international supplier of groundbreaking varieties. We want to be “the chrysanthemum specialist.”
Our vision
Consumers like to be surprised. That is why, as chrysanthemum breeders, we continue to innovate, thereby laying the foundation for a sustainable chrysanthemum sector. We do this with varieties that are truly innovative: varieties with added value for the trade. We actively use marketing to successfully launch new varieties on the market. Because consumers are becoming increasingly critical, we are constantly reviewing the way we work. Everything we do, we do with respect for people and nature. We are happy to share our knowledge with growers and traders.
What are our basic principles?
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Mission & Vision
Ultimate perfection
Our buyers are critical and demanding and require ultimate perfection from our chrysanthemum cuttings.
To meet the expectations of our buyers, we continually strive to produce products with exceptional quality, uniformity, and to provide just-in-time delivery. We achieve this by continuing to invest in new developments and tools. We have a big reputation to maintain when it comes to technological innovations and continue to lead the sector in process automation, ICT, and energy supply (CHP), and have several patents registered to our name.
Inspirational supplier
Dekker Chrysanten is the inspirational supplier for revolutionary varieties.
Our approach to breeding is focused on searching for distinctive shapes, new colours, and favourable cultivation qualities. Furthermore, we also respond to trends in consumer behaviour and preferences when it comes to colour and shape. We have set the bar high: of the thousands of seedlings per year, only a few meet the strict selection requirements for introduction to the market. We also invest in fundamental and practical research for breeding and cultivation techniques.
Marketing
Marketing according to Dekker Chrysanten: working together to cultivate new opportunities
Together with our clients we want to create opportunities that turn into successful market concepts. Together we can make a difference.