At Dekker Chrysanten in Hensbroek, we work with over 170 professionals. In Face of the Family, we feature one of these professionals every month. Based on various questions, we would like to introduce you to our colleagues and offer insight into the various functions within our family business. This month, it is Simone Duin's turn.

Simone's story began 25 years ago, at a time when exports were in their infancy and the focus was mainly on the Dutch market. At the time, Simone applied for a short-term planning position.

Over the years, there have been numerous changes, with new challenges each time. Today, Simone works in the inside sales department, where she acts as the lynchpin between customer, inside and outside sales. Her responsibilities include export, licensing and breeders' rights matters. The export and licensing market has grown significantly and continues to expand. Countries she deals with extensively include Malaysia, Vietnam, Japan and Kenya.

Simone not only manages the planning related to all export orders, but also handles the entire execution of these orders. Her average working day starts with a full mailbox, mainly filled with orders, questions about shipments, assortment and all kinds of tasks. This variety ensures that no two days are the same, which Simone considers an enjoyable challenge.

Contact with clients is an important part of her work. Despite the time difference and the fact that files are usually sent via e-mail, Simone has the opportunity during Chrysanthemum Valley to meet customers in person as well.

What Simone likes most about her job is the variety and the fact that no day is monotonous. During her time at Dekker, Simone has experienced several milestones, such as the company's 40th, 50th and 60th anniversaries. Although she does not have a specific favourite memory, she particularly appreciates the positive atmosphere within Dekker. Simone describes it as an informal flat organisation where everyone is accessible. She enjoys the nice atmosphere and the feeling of coming home, sharing both pleasant and sometimes less pleasant moments together. Simone hopes that Dekker maintains this feeling in the future, as the family business offers her a pleasant working environment where she enjoys working.