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Breeding and propagation on an international scale
The chrysanthemum is a flower with an international impact, so it's no surprise that Dekker Chrysanten is active on several continents. Alongside our head office in the Netherlands (Hensbroek), we actively promote chrysanthemums in Africa, South America, and Asia.
Colombia is a major producer of chrysanthemums. Currently, most of its production is destined for the US market, but sales to the United Kingdom and Canada are also growing. Colombia's cultivation area is comparable to that of the Netherlands. That is why Dekker Chrysanten considers it important to be active in the country. Management and other staff are all Colombian, ensuring a good connection with the local culture.
The company has its own branch in Rionegro. Dekker Chrysanten has selected varieties specifically for the Colombian market and supports growers in choosing from the range. The branch is also responsible for propagating and distributing cuttings. Licensed growers use these mother plants to produce cuttings for their own flower production.
Dekker Chrysanten's market share in Colombia is growing rapidly. This growth has also led to the creation of a Colombian edition of Chrysanthemum Valley, the event where growers and traders can get acquainted with the current assortment.
In Japan, Dekker Chrysanten has entered into a partnership with Selecta for the promotion and sale of chrysanthemum cuttings to Japanese growers. From 2024, Dekker Chrysanten will also intensify its focus on its development in Asia by starting a branch in Vietnam, along with its own test location at a partner's site in the Dalat region.
In South Africa, Dekker Chrysanten has its own branch in Brits, which is responsible for the sale of licenses and selected breeding activities. In addition, Dekker Chrysanten also opened a sales office in Kenya in early 2025 in order to optimally serve this growing chrysanthemum cultivation market.
Dekker Chrysanten has a separate breeding program for the Asian market. At our own Dekker Vietnam flowering trial site (part of a collaboration with a partner in the Dalat region) and in collaboration with a number of growers in Malaysia, new varieties are extensively tested before market introduction. If varieties prove suitable, they are licensed for cultivation by local growers. These growers produce flowers not only for the Japanese market, but increasingly also for countries such as Singapore, Thailand, China, and Australia.
Dekker Chrysanten's African branch in Moshi, Tanzania, at the foot of Mount Kilimanjaro, is the company's largest foreign location. In addition, there are two farms operating in Arusha. Depending on the season, a total of approximately 1,000 employees work there. They are mainly involved in the propagation of chrysanthemum cuttings, which are mainly sold to chrysanthemum growers in the Netherlands, other European countries, and South Africa.
The company in Tanzania has become highly sustainable, partly through the use of LED lighting and a bio-boiler that burns waste from the wood industry (sawdust). Dekker Chrysanten is actively committed to the local population and its employees. As a result, they can count on employment conditions that are above market standards.